Justify the choice in recommendations

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Reference no: EM131918881

Question: Your company markets antifreeze. Sales to consumers take place in a very short period, primarily September through December. You want to tie in a promotion between your brand and the brand of another company that would bring more visibility to your brand and encourage retailers to provide more shelf space. Recommend a partner for this tie-in promotion and justify the choice.

Reference no: EM131918881

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Justify the choice in recommendations : Your company markets antifreeze. Sales to consumers take place in a very short period, primarily September through December.

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