Justify target market choice using relevant segmentation

Assignment Help Marketing Management

Reference no: EM134002675 , Length: Word Count:1500

Assignment Process

This assignment is designed to help you learn marketing management through the practical task of preparing a realistic marketing plan.

Group Formation
Students must self-enrol into groups of four (4). Instructions for joining a group are available on Blackboard.

Product/Service Selection specifically for International Students

Choose an innovative product or service that is actually an existing business from the following list; Cheap international calling services
Banking comparison tools Banking Services
Meal preparation tool Job matching services
Social integration app Affordable gymnasium Stress management tools Friend matching services Peer tutoring services Ride share services
Uber
Bike subscriptions
Short term furniture rental Share house referral services Bond recovery services
Culturally specific grocery products

Please email your tutor for approval re your selected product or service.

Assignment Steps and Structure

Once your group has selected a product or service, follow these steps and structure your report accordingly:

Name of the product or service - Be specific and clear.
Introduction - Describe the key benefits offered by the product or service. Please be sure to point out how these can be used by an international student.
Competitor Analysis - If possible, identify two main competitors and present a Positioning Grid. Target Market - Clearly identify how and why the product/service is going to be used by the target market.
Segmentation Analysis - Justify your target market choice using relevant segmentation variables. Positioning Statement - Develop and clearly state a correct positioning statement. No AI shortcuts — Get genuine assignment help from experienced, real tutors.
Product Analysis - Explain the core, actual, and augmented aspects of the product, including its features, functions, and benefits. For services, address aspects of tangibility, production, and consumption.
Pricing Policy - Describe the pricing method used and any potential pricing variations available to customers.
Promotion Policy - Detail the integrated marketing communications mix, including if possible at least two media types in addition to social media.
Distribution Policy - Explain how the product or service will be made available and delivered to customers.

1 Product or Service - Name and Overview

2 Identification of Two Main Competitors

3 Competitor Positioning - Including Positioning Grid

4 Target Market - Identification and Explanation

5 Segmentation Analysis - Justification of Target Market

6 Positioning Statement - Development and Rationale

7 Product Analysis - Performance, Functions, and Features

8 Pricing Strategy - Justification and Pricing Approach

9 Promotion Strategy - Including Media Beyond Social Media

10 Distribution Strategy - How the Product or Service is Delivered to Customers

Reference no: EM134002675

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