Reference no: EM133399446

Paid Search Campaigns cost money. To justify a company's investment dollars into search engine-based advertising strategies, SEM managers need to be able to show how a paid SEM campaign will work and why it will be more effective than simply using free SEO strategies.

While it is difficult to guarantee any marketing tactic will be successful, one of the best ways to justify monetary investment in paid campaigns is to demonstrate how you will evaluate the effectiveness of the campaign using the SMART method for goal setting and evaluation.

To complete the assignment, you have two tasks:

Submit a paragraph that describes a paid Search Campaign for a company of your choice using SMART goals objectives and evidence-based justifications for investment.