Jet blue airlies case study

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Reference no: EM131033511

Jet Blue Airlies Case Study

A. How could JetBlue have better communicated with its internal stakeholders across the country on Valentine's Day and during the days that followed to enhance its image with customers? B. Should the corporate communications team at JetBlue have arranged for CEO David Neeleman to appear on the national television news and talk show circuit following the crisis? What might be the potential benefits and risks to the company's reputation?

Reference no: EM131033511


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