Issues related to consumer buying behavior and perceptions

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Reference no: EM131726593

Think about an area of consumer behavior that interests you, and respond to the following:

What are the critical contemporary issues related to consumer buying behavior and perceptions?

How do external factors such as geo-political situations, economic environment, emerging technologies, and the global marketplace influence purchasing?

What are the most important cultural aspects related to successful marketing strategy here? What is often overlooked?

Reference no: EM131726593

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