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ISNACK CASE
Q1 What were the key oversights by the brand team at Kraft when launching i-Snack 2.0 and why does this matter?
Q2. As a potential brand manager in the future how can you avoid these same mistakes?
3. (Regardless of actual events that have happened since the case was written) what recommendations would you make for what the brand team should do next with Vegemite given the market response to the launch of i-Snack 2.0?
Words Limit: 400-500
Verified Expert
Key of oversight by the brand team to capture maximum market share and want to penetrate in the market up to 80 % this was the reason to overlook the strategies and the product. This lead company to produce up to 22 million jars per year. Company team was concerned because of brand image. Vegemite is selling in Austrian market near about 70 years and they love to eat it. Another reason to oversight was to increase sales because sales of Vegemite declining
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