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Wal-Mart Case study Real case
1. Is Wal-Mart a multinational enterprise? Why?
2. Why is Walmart making foreign direct investments in Europe?
3. Using the Porter model, what are determinants of Walmart's competitive advantage?
4. Is Walmart's competitiveness in Europe dependent on the same determinants listed in question 3? Why?
Your company has just hired your foreign friend to work in a middle-management position. Since you have lived in the United States for many years, your friend believes that you understand job coaching for a traditional American company.
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A marketing manager is trying to determine the advertising mix for a new product. Three types of ads are being considered: radio, TV and newspaper. The firm's ad agency has provided the following data:
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