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Part A- Advertising Plan
Read the Scion's Quest to Crack Gen Y Case Study. Answer the discussion questions that follow:
1) Is Toyota wasting its time as it pays so much attention to age as a segmentation variable? Explain.
2) When you consider the characteristics of Gen Y, what do you see as some of the challenges that Scion faces in the future as the brand grows?
3) If Gen Yers indeed are "impervious to advertising," how can Scion continue to grow without reaching young people through traditional media outlets? Respond to at least two of your classmates' postings. Part B- Global Marketing
Read the article, "Marketers focus more on global ‘tribes' than on nationalities". Recommend three additional products that could be marketed to tribes, and elaborate on which tribe you are referring to, and why that product could be marketed to them. Respond to at least two of your classmates' posting.
Write a 700- to 1,050-word paper in which you define marketing. Explain the importance of marketing in organizational success, based on these definitions
What are some of the likely problems facing the marketing manager in a small firm who plans to search the internet for information on competitors' marketing plans
structure about poultry litter convert to bio fuel from one industrial or research person
In your own words, explain what the 'mobile gap' is and why it's such a big deal. What are the primary challenges and/or obstacles with generating ad revenue in a mobile environment
What are the pros and cons of the three segmentation scenarios and Estimate the impact of each segmentation strategy on the company's revenue
What is wrong with the recruitment policy of the company and why did Mr. Sashidhar's resignation surprise the General Manager?
What types of marketing decisions apply to a service like a restaurant? Organize your answer along the 4 Ps
For a product category of your choice, search in news media and on-line data sources to generate a market evaluation for an Asian or Latin American country (your choice again), in the new global financial situation
Identify the product's target market at home and in your stated foreign market. Indicate the competition of the product category in both home and foreign markets
1q perceptions are real to the people who hold them. how can perceptions be managed through effective
Describe the goals and objectives in detail and the goals and objectives of our company will be filtered down to all managers from upper management
Develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. Create your NAB company name and explain its significance
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