Is there any evidence about their effects

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Reference no: EM131496351

Question: Examples of customer relationship management

Select an organisation in which you have an interest, ideally as a customer, which tries to build relationships with its customers.

· Which of the tools mentioned above (using customer data; CRM technologies; sponsored online communities; or those mentioned in the Key Ideas feature) does it use?

· How have they affected your attitude and behaviour towards the company?

· If it sponsors an online community, which of the three practices suggested in the Key Ideas feature does it use?

· Is there any evidence about their effects?

Reference no: EM131496351

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