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Assignment - Marketing Tesla Case Study
Read the Tesla Case. Analyze the case by answering three or more of the following five topics and indicate which ones you are responding to:
Q1. Is there an advantage to being a first mover? What drawbacks are there to pursuing first-mover advantage? Is Tesla pursuing a first-mover advantage with their product launches?
Q2. Which product, or products, should Tesla focus on? What justifies your recommendation?
Q3. Is the tight association of Elon Musk to Tesla beneficial or problematic? Under what conditions might you change your assessment?
Q4. Is Tesla a technology or automobile firm and does the distinction matter?
Q5. The Tesla Semi is geared toward a very different audience than the rest of Tesla's lineup. How should Tesla's marketing strategy differ for the Semi?
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Splash Soft Drinks Inc. (SSD) has recently achieved sales that exceeded its expectations after it introduced a new beverage that was greatly welcomed by their customers. The company is currently considering opening a new plant to which some of the pr..
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From the case study, judge the extent to which the marketing plan at Just Us! is outdated. Propose two (2) ways that Just Us! could improve the customer experience and thus sustain future growth.
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Imagine you are the financial controller of XYZ Ltd a corporation that is a very large donor to HOHO. You have recently become aware that its TV advertising has resulted in the charity violating the 25% expenditure ratio for its charity drive. Id..
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