Is the campaign wrong to run

Reference no: EM13273325

Suppose a company's current and very edgy marketing program for a new consumer product has been denounced as offensive and insensitive by some prominent minority activists. The company continues to run the ads because the product is selling well among its target market and profits are up. In your judgment, is the campaign wrong to run? Use the model of ethical decision making described in your notes to explain your reasoning.

Reference no: EM13273325

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