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Commercial Alert, a consumer group, is highly critical of neuromarketing. The group's executive director wrote, “What would happen in this country if corporate marketers and political consultants could literally peer inside our brains and chart the neural activity that leads to our selections in the supermarket and voting booth? What if they then could trigger this neural activity by various means, so as to modify our behavior to serve their own ends?”
What do you think? Is neuromarketing dangerous? If so, why? If not, why not?
Elucidate how Could He Use Technical Human Also Conceptual Skills To Maintain An Environment Which Encourages Innovation also professionalism in his CAP firm.
Is it better for a firm’s actual stock price in the market to be under, over, or equal to its intrinsic value? Would your answer be the same from the standpoints of stockholders in general and a CEO who is about to exercise a million dollars in optio..
What is the rule of three? Suppose you worked for a small firm in a large industry, such as a small manufacturer of furniture. How might you actually use the rule of three to enhance your firm’s position in the marketplace?
As the automobile accident rate increases, insurers are forced to increase their premium rates. Companies such as Allstate have recently been running a campaign they hope will result in fewer accidents by their policyholders.
What benefits have CEMEX and the other global competitors in cement derived from globalization? More broadly, how can cross-border activities add value in an industry as apparently localized as cement?
Using a specific example, explain how "Decision Analysis" would be able to assist a small business manager make more efficient decisions.
1. What are the advantages and disadvantages of selling books and goods over the internet? 2. Amazon offered Prime membership and same-day delivery. Will this destroy local retailbusiness?
Discuss corporate strategy and ethical issues surrounding a human resource strategy centered around hiring software engineers on work visas (versus hiring American citizens) at equivalent salaries or sourcing engineering work to remote sites in the P..
What are some approaches to control quality across the global supply chain. What are some implications or consequences of not properly controlling the quality of raw materials and components in the supply chain
Inventory carrying cost is 24% of the unit price per year. The suppier has offered a unit price of Rs.100per item but he is willing to reduce it to Rs.95 per item if a purchase order of 1000 units or more is placed. Should you accept this offer?
"Listen, elasticity is important,” said the director of the aquarium, “but we borrowed $21.6 million (for 20 years, other fixed costs are $10,000 per month; total fixed costs per month are $100,000) to build the aquarium last year.
Best way for a marketing manager to avoid head-on competition is to find new or better wants to satisfy customers' needs also provide value. How has this affect your personal life. This needs to be 400 words.
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