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Chapter - Discussion Questions
1. A recent article in a professional magazine carried this headline: "Is Letter Writing Dead?" How would you respond to such a question?
2. In promoting the value of letter-writing, a well-known columnist recently wrote, "To trust confidential information to e-mail is to be a rube." What did he mean? Do you agree?
3. Which is more effective in claim letters--anger or objectivity? Why?
4. Why is it important to regain the confidence of a customer when you respond to a claim letter?
5. Ethical Issue: Should companies automatically grant adjustments? For example, some customers buy a video camera or a dress for a special event and return the product afterwards. What safeguards could be implemented?
Ethical Issue: Should companies automatically grant adjustments, For example, some customers buy a video camera or a dress for a special event and return the product afterwards. What safeguards could be implemented
What specific measurement would you use to determine that your change was successful or if you need to make adjustments to increase effectiveness of your change?
explain do you think there are ways to conduct research without spending tons of money? Get creative and think of ways to do primary research inexpensively. Two -five sentences are fine.
Details regarding Organizational structure - Explain Which structure do you select and what considerations should you use to select a particular organizational structure?
Explain how would you have gone about hiring a European sales manager? Explain why? Illustrate what would you do now if you were Mr. Fisher?
Alternatively, evaluate a recent decision of a business leader and how it aligns with your own personal and social values.
Is it a good idea for a small organization to adopt a differentiated segmentation strategy?
1. Service personnel must be aware of the degree of social distance desired by their customers. Explain 2. As a restaurant manager, your attention is called by a server to a booth of four men who are talking loudly, using profanity, and appear to be..
Our equity beta is 2.4, the standart error of equity beta is 0.27, r-squared is 0.37 and standart deviation of stock returns is 29%. The risk-free rate is 2%.
Melissa shared this information with yet another mom down the block who faced the same dilemma. Which of the following approaches should Office Max use in defining its market segment?
As communication and trade between cultures increases, disparities in human rights become more evident. We will explore the role of international businesses in recognizing and upholding human rights.
Suppose you can spend your time doing two things - producing beach balls or going to the beach. (That is, you havetwo mutually-exclusive alternatives.) Suppose you can produce a beach ball at a cost of $1 per ball and you can producetwo balls per ..
Show why managers need to know about the benefits and services offered in their organizations and discuss what are considered to be some of the more common ones.
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