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The multiple-play strategy. Multiple play is a bundling strategy in which multiple services are provided over a single network. A common triple-play service these days is Internet, television, and telephone. The market for this service has become a key battleground among telecommunication, cable, and broadband service providers. A study compared the pricing (average monthly cost in U.S. dollars) among triple-play providers using DSL, cable, or fiber platforms. The following table summarizes the results of 47 providers.
Group
n
x‾
s
DSL
19
104.49
26.09
Cable
20
119.98
40.39
Fiber
8
83.87
31.78
(a) Plot the means versus the platform type. Does there appear to be a difference in pricing?
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(c) The F statistic is 3.39. Give the degrees of freedom and either an approximate (from a table) or an exact (from software) P-value. What do you conclude?
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From the e-Activity, compare and contrast the retail value and the value chain of Abercrombie & Fitch Co. Determine key qualities that you believe the company exhibits in relationship building that may influence the performance of this retailer.
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