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The several readings ("The Lure of Global Branding", "Are the Strategic Stars Aligned for Your Corporate Brand?", "Is Global Brand Marketing as Rewarding as it First Appears?", and "The Return of the Global Brand") address the efficacy of global branding. Drawing from those and other research, is global branding an effective strategy today? Explain.
Global branding capitalizes on economies of scale flowing from convergence of homogenized cultures and technology. Should this be viewed as a long-term expectation and thus have a place in strategic planning today? Why or why not?
Based on your analysis, what are the opportunities and challenges for IKEA in their market operations in Japan
complete summary of the case study that identifies the key problems and issues provides background information relevant
Coastal Star Sales Corporation is a West Coast wholesaler that markets leisure products from several manufacturers. Coastal Star has an 80-person sales force that sells to wholesalers in a six-state area, which is divided into two sales regions. The ..
Case Study Topic- Handling a Cyber Attack, What was the SWOT of the company after the attack
PPO of Millbridge Township (PPOMT) sells health benefit plans to local employers. The organization charges its clients (local employers) $50 for each office visit provided to a covered employee.
Develop a preliminary/basic marketing plan for SolarCity- Executive Summary/Abstract and Summarize plan in a few paragraphs - What is your pricing strategy-penetration, skimming, competition, cost plus, etc.
Explain Virtualization Technology and IT Development and What planning methods would you use to develop e-busines
Complete the Closing Case "Motivating Employees at the SAS Institute" How does SAS motivate its employees
Do you believe that consumers on the whole receive more benefit than risk from marketers knowing their personal information? Why or why not
Using the ________ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging
Describe planned economic system and direct distribution and three kinds of research and What are the three basic jobs of all marketing managers
Marketing to a Developing Country
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