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Is exploitation for a company to profit from selling soap

Assignment Help Marketing Management
Reference no: EM132580855

Discussion 1: Develop a set of guidelines that the company could use to start evaluating the potential of a specific Bottom of the Pyramid (BOP), market segment for one of its products.

Discussion 2: Argue either pro or con on one of the following:

  1. Is it exploitation for a company to profit from selling soaps, shampoo, personal computers, and ice cream, and so on, to people with little disposable income?
  2. Can making loans to customers whose income is less than $100 monthly at interest rates of 20 percent to purchase TVs, cell phones, and other consumer durables be justified?
  3. One authority argues that squeezing profits from people with little disposable income-and often not enough to eat-is not capitalist exploitation but rather that it stimulates economic growth.
  4. Describe the types of challenges a global marketer might face when using a bottom-of-the-pyramid strategy?

Reference no: EM132580855

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