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Is distribution an important element of the marketing mix

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Reference no: EM132167868

Question: This week we will discuss the aspects of distribution when launching your new V Fusion. See this - Vegetable and Fruit Juices - Campbell's, for more information.

As you consider distribution, address the following items:

• Is distribution an important element of the marketing mix?

• What value does it add to the product?

• Describe one of the three major distribution strategies with an example.

• Discuss whether that strategy is successful including your rationale.

• Provide a real life example of channel conflict and discuss why the conflict may exist.

Submission Details:

• Submit your answers in a 3- to 4-page Microsoft Word document.

• Name your document SU_MKT2010_W4_LastName_FirstInitial.doc

• Submit your document to the Submissions Area by the due date assigned.

• Cite any sources you use in APA format on a separate page.

Reference no: EM132167868

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