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Essay title: Is digital marketing the way forward in marketing?
The essay requires:
• The essay question to be addressed through research and review of the contemporary literature the topic area: digital marketing. • A range of references that should demonstrate breadth and depth of research. • Industry and/or organisational examples to be incorporated into the essay as illustrative evidence• A original argument to be built through the use of critical thinking. • Critical evaluation in the essay's conclusions. • Appropriate and accurate use of the Harvard referencing system.
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