Is customer lifetime value a relevant concept

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1. Motorcowboy case: Is customer lifetime value (CLV) a relevant concept for Motorcowboy? What information should Maddux need to calculate CLV? What can he do to increase CLV?

2. Do you think most successful project mangers are more or less risk tolerant? Explain and justify your response. Do you think most successful project managers are more or less risk tolerant? Explain and justify your response.

Reference no: EM131711838

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