Is company privacy the same as individual employee privacy

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Reference no: EM13991127

Privacy is a major issue in all the one-to-one media. Although the popular press spotlights abuses in consumer markets, the possibility of increased governmental regulation is very real and likely to impact business-to-business marketing as well. Is permission marketing the answer? Does a manager really know what range of activities for which permission has been granted? Are bots a threat to privacy? Is company privacy the same as individual employee privacy?

Reference no: EM13991127

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