Is carbonated soft drink industry structurally attractive

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Main question concerning this case: Is the carbonated soft drink industry structurally attractive? In answering this question, please provide your answers to the following specific questions:

In applying Porter’s model of industry analysis to provide the above assessment, should we treat the concentrate producers and bottlers as two separate industries OR as one industry? Discuss which approach provides greater insights and why.

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Reference no: EM13843976

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