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Buck Corporation plans to grow by offering a computer monitor, the CM3000 that is superior and unique from the competition. Buck believes that putting additional resources into R&D and staying ahead of the competition with technological innovations are critical to implementing its strategy.
Required:
Question a. Is Buck's strategy one of product differentiation or cost leadership? Explain briefly.
Identify at least one key element that you would expect to see included in the balanced scorecard:
Question b. for the financial perspective.
Question c. for the customer perspective.
Question d. for the internal business process perspective.
Question e. for the learning and growth perspective.
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