Investigate the role of advertising in a culture of consumer

Assignment Help Marketing Management

Reference no: EM13494948

Choose a product or service from these examples:
Fast food
Military
Class of consumer product
Personal care
Automobile
Smart Phones

Research the Internet to analyze how that product or service has been advertised.

Prepare a 16- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
Who determines ethical standards for advertising?
In what ways has advertising affected American culture?
What are the key persuasive techniques used in consumer advertising? Identify one technique per member on your team and illustrate with specific examples, explaining how each technique works.
Discuss some of the critical issues that may arise from the following areas:
Children and advertising
Advertising in schools
Health and advertising
Political advertising
Find one example of a commercial that strikes you as particularly creative and appealing:
What are the elements that are unusual?
What is the target group of the commercial?
How does the commercial appeal to consumers?
Why do you believe this commercial to be effective in brand name recognition?
How are ethical standards met (or pushed to their limits)?
Illustrate your findings with specific examples. List any references on the last slide.

Format references consistent with APA guidelines.

Reference no: EM13494948

Questions Cloud

Explain a sem can be used to map the elemental composition : A SEM can be used to map the elemental composition of the material in the sample. How is this possible

What force is responsible for providing this acceleration : In order for a car to turn along a curve in the road, it must experience a centripetal acceleration (according to an inertial observer). what force is responsible for providing this acceleration

Obtain the fourier representation of output of a rectifier : Obtain the Fourier representation of the output of a full-wave rectifier. Plot the first three terms in the expansion and compare with the exact function

What kind of information can result from these interactions : What are three things that can happen when an electron beam interacts with a sample. What type of information can result from these interactions

Investigate the role of advertising in a culture of consumer : Investigate the role of advertising in a culture of consumerism

The method of selecting the sample and the sample size : In the following situation, make a recommendation as to the type of sample to be used, the method of selecting the sample, and the sample size.

What is nikes market-product focus by concentrating : What is Nikes Market-Product Focus by concentrating on Marketing objectives, Target markets, Points of difference, and Positioning

Why the reactance of a system under fault condition is low : Why the reactance of a system under fault condition is low and faults currents may raise dangerously high value. ?

Trajectories corresponding to launch angles of 45? and 60? : Two such trajectories corresponding to launch angles of 45? and 60?, respectively.

User Account

All Pages