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TOPIC : There clearly seems to be a relationship between customer satisfaction, customer retention and profitability.
For example, the whole concept of Customer Lifetime Value suggests that we need to consider the profits received from customers from all of the transactions over their lifetime.
Further, we know that other organizations are constantly vying for our customers.
In this conference, please share your thoughts and perspectives on this issue. Especially, consider the difficulty of customer retention during economic downturns.
You might also want to investigate the experience of McDonald's, NetFlix, Bank of America or some of the many other companies in the news in regard to their efforts to retain customers and maximize
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A 3 year financial project is forecast to have net cash inflows of $20,000, $25,000, and $30,000 in the next three years. It will cost $50,000 to implement the project payable at the beginning of the project. If the required rate of return is 0.25 an..
In 3 - 5 pages, explain which change model you would follow for the short-term change and which you would follow for the long-term change. Provide rationale for your decision and discuss the effects that these changes would have on the employees,..
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Ullrich and Smallwood state that a leadership brand is important because…
How would you characterize the competitive strategy of a high-end department store chain such as Nordstrom? What are the key customer needs that Nordstrom aims to fill?
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