In order to achieve full marks, you must submit your work before the deadline. Work that is submitted late — up to five working days after the published submission deadline - will be accepted and marked. However. the element of the module's assessment to which the work contributes will be capped with a maximum mark of 40%. Work cannot be submitted if the period of 5 working days after the deadline has passed (unless there is an approved extension). Failure to submit within the relevant period will mean that you have failed the assessment.

• This assignment must be completed individually. • You must use Harvard referencing system. • Your work must indicate the number of words you have used. Written assignments must not exceed the specified maximum number of words. When a written assignment is marked, the excessive use of words beyond the word limit is reflected in the academic judgement of the piece of work which results in a lower mark being awarded for the piece of work (regulation 6.70). • Assignment submissions are to be made anonymously. Do not write your name anywhere on your work. Write your student ID number at the top of every page. • Where the assignment comprises more than one task, all tasks must be submitted in a single document. • You must number all pages.

You must illustrate your answer where possible with suitable diagrams in particular shifting supply and demand curves. All diagrams must be referenced. Failure to do so will mean you will fail to achieve all of the marks available. These diagrams should be referred to in your assignment and where appropriate explained. There is no correct number of academic references to be utilised as the student may draw as many references as required to provide a high quality answer but is unlikely the use of one source will draw more than pass marks. Wikis and other sharing sources such as Wikipedia and SlideShare are not acceptable references. please do not use them. Please note that once handed out this assignment will be discussed every week in the first part of your EFB class.

In part (i) this assignment requires you to demonstrate your knowledge and understanding of static supply and demand analysis. To do this you must explain the theoretical factors that shift supply and demand curves. Once the theory has been outlined it should then be specifically applied to the price of Polo mints in the UK. Please note that you do not need to explain basic supply and demand curve theory, but only the reasons for shifts in supply and demand curves. This essay is not about what impact price has on the demand or supply of the good in question but what impacts upon the price for the good in question. The answers to the questions must be supported by academic theories and concepts and the paper must comply with the academic essay format and the Harvard referencing guidelines.