Reference no: EM132900236

Introduction to Business Intelligence

Read the scenario Borneo Apparel is a local business specializing on street wear for men, women and children. The business has a few branches in Klang Valley and is very popular due to it competitive price and the quality of the products. The business offers online shopping facilities as well as made to measure options for the clients. Borneo Apparel has put in sizeable investment to ensure all the necessary IT facilities are available to support its operation. Though the business is quite successful, it is still up against tight competition with a few other clothing business processes, and currently from the popularity chart in the social media, Borneo Apparel in sitting at number 10 most popular fashion and clothing business. Naturally, the board members and management would want to see a better achievement. They are looking for ideas in placing Borneo Apparel at a higher rank among the consumers' choice for clothing and fashion. One of its competitors' social media accounts have shown that the business approach of 'mobile made to order' service has become very popular.

Based on this case, answer the following questions:

(a) Identify and describe a strategy gap in this scenario

(b) Explain how association algorithm in data mining can be applied for this business. Provide an example to support your answer. Include in your answer an explanation of the term association algorithm.

(c) Explain the term "Competitive Intelligence". Identify where competitive intelligence applies in the above scenario.

(d) Illustrate the possible outlook and use of performance dashboard and performance scorecard for this Borneo Apparel.

(e) Describe the conceptual steps involved in text mining, assuming that the Business Intelligence team is looking into gathering information from the comments left by Borneo Apparel's customers in their Facebook account.