Reference no: EM132545210

Scenario Anthill Pty Ltd is a medium-sized company that both imports and manufactures small souvenirs for the tourism market. The company has recently signed an agreement with a new overseas supplier, with the view to bringing two new products to the market. The success of the agreement is based on Anthill reaching quarterly sales of $350 000 with the new products; otherwise the overseas manufacturer will seek other distributors. The owners of Anthill are also looking to grow the revenue of the company by around 25 per cent with these new products, and are investing accordingly. It is important that Anthill's competitors don't find out about the new agreement or the targets before sales begin, or they will approach the overseas manufacturer directly.

You have been appointed Sales and Marketing Manager for the new products and your first task is to develop a 12-month operational plan to ensure success of the new agreement.

You report to the Sales and marketing Director, who in turn reports to the CEO. Other directors in the company are in the areas of human resources, finance, information technology, manufacturing and logistics. There is another Sales and Marketing Manager with responsibility for the existing products the company sells.

An organisational plan has tentatively estimated that you will need to recruit one Marketing Coordinator and three Sales Representatives to promote and sell the new products.

1. KPIs you would recommend to measure organisational performance and what is the purpose of each KPI.

Points to consider:

Need to supply at least 3 KPI's such as:

• 25% growth of the business by introducing of new products
• $350,000 income from new products in 1st quarter
• Product knowledge of new products by staff
• Sales figures of new products and also number of new clients generated by introduction of the new products (Spin offs)