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Introducing communication research

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Reference no: EM132909042

Introducing Communication Research

Donald Treadwell

Chapter 12 and 13

Select media content of your choosing, such as a commercial or political speech, and analyze this content using the following:

Aristotle's ethos-pathos-logos to categorize appeals

Burke's dramatism analysis and a fantasy theme or metaphor analysis

Write a paper on the following points after analyzing your media content:

For the same content, how do the results differ?

Is there a preference for one approach over others, and why?

Why do some types of content appear more amenable to a particular approach?

Reference no: EM132909042

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