Introduce the latest smartphone in a new country

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Reference no: EM131578573

Discussion: "Globalization and Corporate Citizenship"

Please respond to the following:

• Congratulations! You have been appointed as a new product manager with Samsung and have been tasked to introduce the latest smartphone in a new country.

• Choose and research a country other than the United States, and then formulate a plan to effectively integrate this product from a global and social standpoint.

• Speculate on the major challenges and opportunities you anticipate facing in this role.

Reference no: EM131578573

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