Introduce a new zero-sugar orange juice to the market

Assignment Help Finance Basics

Reference no: EM133226498

Assignment:

You are a Chief Marketing Officer of "Drink it now" multinational juice company. You are going to introduce a new zero-sugar orange juice to the market.

1) Explain why you need to do market segmentation.

2) Based on segmentation bases that you know, identify at least 3 factors that you are going to use for the segmentation for new no-sugar orange juice. Please, use different segmentation bases for each factor.

3) What segmentation basis does this factor belong to?

4) Explain why each chosen segmentation factor is important for this particular situation.

Reference no: EM133226498

Questions Cloud

Describe organizations culture : How would you describe your organization's culture (ways in which co-workers interact or don't interact), and how does this fit with your ideal employer?

What was the resource scarcity the survey : Identify what kind of decision bias the carriers may face during the shipping bidding. What was the resource scarcity during the survey?

What type of time and task management strategies : What types of time and task management strategies would you consider using in your upcoming MITT technical program?

What was the context of business or brand prior to campaign : Problem to Solve - based on the above, what was the key problem the brand needed to solve?

Introduce a new zero-sugar orange juice to the market : You are a Chief Marketing Officer of "Drink it now" multinational juice company. You are going to introduce a new zero-sugar orange juice to the market.

Creating a no dating policy for a food service operation : Using search engines, research the wisdom and legality of creating a "no dating" policy for a food service operation.

Develop plans based on a vision of the customer of system : The architect develops plans based on a vision of the customer of the system (or in this example a house) which is a blueprint of the companies systems.

Determine mitigation strategies for community risk : Describe how you determined your mitigation strategies for your community risk reduction home fires.

Responsibilities of shop stewards representing employees : On "The role and responsibilities of shop stewards representing employees at disciplinary hearings," compose a reflective essay. - in south africa.

User Account

All Pages