Introduce a new healthy drink

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Assignment:

Assume that you are the new Marketing Manager and that your company has introduced a new Healthy drink. Your task is to identify market segments to decide who will be your target market and how you will position your brand in the marketplace. Explain why it is necessary to segment markets. Identify at least three competing brands. How are they positioned? Give an example of product positioning strategy and how your position will differ from the competition.

Reference no: EM133384182

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