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Select either an international service organization or a multinational corporation and conduct a preliminary assessment of their website.
In your review:
Your paper should be between 7 -10 pages in length, in correct APA format and use 4-5 outside sources.
Assignment 1 Grading Criteria
Explanation of initial impression of corporate website
Analyze vision, mission and goals in reference to company's competitive strategy, branding and messaging
Analyze the company's strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis and cross border issues
Draw conclusions from their financial statements
Evaluate expectations and tangibility of Corporate Ethics and Corporate Social Responsibility Policy
Organizational assessment using SWOT or Porter's Five Forces is included
Explanation of the company's capacity to be able to fulfill strategic missions while increasing profit margin is provided
Writing components: Organization, usage and mechanics, APA elements and style
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Determine the most beneficial ratio of internally consistent and market consistent compensations systems for the company you selected.
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