International restaurant chain

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Reference no: EM134035080

Question

You work at the headquarters of an international restaurant chain. The launch of your mobile ordering app has been well received in your home country, increasing sales and customer satisfaction while decreasing order wait time and operating expenses. Your team is now ready to expand the mobile app into a handful of international markets. However, you first need to strategize what kinds of adjustments and adaptations will be needed to help ensure the app's success in these various cultural environments.

Reference no: EM134035080

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