International expansion report and presentation

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Reference no: EM131814561 , Length: word count:3000

INTERNATIONAL AND GLOBAL BUSINESS Assignment - Group International Expansion Report and Presentation

You have been asked by the CEO of a major Australian Bank to advise them on their strategy formulation for International expansion.

The company has developed a reputable brand in the Australian and New Zealand markets and is now looking for suitable acquisitions and strategic partnerships in foreign markets in order to grow their business.

The markets that they are currently assessing for entry are France, Brazil and Korea.

You are required to assess the attractiveness of each market and put forward recommendations for future action.

This assignment may be completed in groups of 3-4 students.

A 15 minute presentation will be delivered in class from week 10 by each group. All students are expected to be present.

A limit of 3000 words overall (plus or minus 10%) is to be strictly observed.

Your report must include formal title page and Holmes assignment coversheet. Ideally the report will be presented in Arial 12pt font with 1.5 lines spacing.

Reference no: EM131814561

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Reviews

len1814561

1/15/2018 7:39:48 AM

Assignment 2 – Group International Expansion Report and Presentation needed on Commonwealth bank. Your report must include formal title page and Holmes assignment coversheet. Ideally the report will be presented in Arial 12pt font with 1.5 lines spacing. When complete, students must submit ONLY an electronic copy to Blackboard via Safe Assign (Self Check) and final submission links by the due date. The percentage matching on Safe Assign is expected to be less than 20%. Students must also show adequate evidence of additional research with at least 15 - 20 academic reference sources provided.

len1814561

1/15/2018 7:39:42 AM

Assessment Criteria - Report structure, format and presentation (3 marks). Application of Knowledge and course concepts (3 marks). Analytical and research skills shown (8 marks). Made up of: Understanding the differences in the structure of each market, Estimation of potential size and profitability of each market. Analysis of potential problems in selling to and supporting each market. Analysis of future developments, Consideration of foreign exchange and trade implications, Consideration of cultural aspects impacting entry, Conclusion, recommendation and strength of overall arguments (3 marks). Quality of research and referencing (3 marks).

len1814561

1/15/2018 7:39:37 AM

On completing this assignment, students will have the ability to: Analyse, evaluate and discuss theoretical and practical knowledge of global business strategy, in the context of Political, Economic, Social, Technological, Environmental and Legal issues. Discuss how major financial institutions contribute to global business. Analyse, evaluate and discuss theoretical and practical knowledge of international market entry options.

len1814561

1/15/2018 7:39:32 AM

Outstanding work which exhibits sophisticated understanding and critical synthesis, analysis and evaluation of the subject matter. While the work utilizes opinions of others, judgements about the value of the subject matter are made and drawn together in an organized whole. Gaps in the subject matter might also be identified and the implications discussed.

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