Reference no: EM131055517
International Business - Final Assignment
Format: 10 pages Minimum (APA Format)
Late Assignments will be penalize with 50% grade deduction
Choose a company (list of companies will be provide it) and explain with supporting data why the company has been successful in their specific niche market and what type of foreign strategy uses in order to expand to other countries.
1. Company Name, market share, overall information
2. Organizational Chart and Business Strategy
3. Steps Taken by the company for its international expansion
4. Failure and Success in its internationalization process
4. Recent acquisitions / Joint Ventures or Partnership Agreements
5. What are they doing now? Next Steps in their international expansion
Note: Outside information is needed in order to discuss this project, make sure you use APA format for your bibliography.
Choose a company from this list:
1. Boeing
2. Zara
3. General Electric
4. FedEx
5. Unilever
6. Pfizer
7. Ikea
8. The Coca Cola Company
9. Johnson and Johnson
10. Apple
11. Google
12. Heinz
13. Sony
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