Internal organisational analysis

Assignment Help Strategic Management

Reference no: EM132536329 , Length: word count:1700

You must select a small to medium business (less than 50 people - no subsidiaries or franchises) in one of the following industries; 1) technology, 2) tourism, 3) eco-friendly retail

Your report must be structured with the numbered sections, and information as detailed in the format as follows.

1. Executive Summary- summary of report analysis, implications, options and recommendations (one-page max - not counted in word count)

2. Introduction & background - (approx. 300 words) Purpose of report; background of business describing its primary activities; purpose, values and goals; culture, location and leadership

3. Strategic Analysis

3.1 External environment analysis (approx. 300 words)

3.1.1 Macro/general environment e> key drivers

3.1.2 Industry -> lifecycle, competitive forces, industry issues

3.1.3 Competitive e> customers, competitors, critical success factors

3.1.4 Summary of opportunities and threats with respect to the firms' external environment and its strategic agenda, and justification rising theory of why those factors are strategically significant over other significant external factors (opportunities and threats)

3.2 Internal organisational analysis (approx. 300 words)

3.2.1 Resources and capabilities (i.e. key to value creation & strategic advantage)

3.2.2 Stakeholders and governance (i.e. key to strategic decisions)

3.2.3 History, culture and leadership (i.e. relevant to current and future situation)

3.2.4 Summary of significant strengths and weaknesses with respect to the firms' internal situation and its strategic agenda and justification using theory of why those factors are strategically significant over other key organisational factors (strengths and weaknesses)

4 Synthesis and interpretation of strategic issues Where are we now?' (approx. 300 words)

4.1 Synthesis of internal and external analyses to provide an inteerated view of the firm's current situation. Justify your synthesis by explaining howthe significant external factors influence the internal situation and how is the internal situation important in dealing with the external factors.

4.2 Interpretation of the value and relevance of the integrated strategic analyses relative to 'where the firm is now' and justification supported by theory or real-world examples as to why taken altogether the findings are important for its current situation

4.3 Identify three (3) KEY issues from your synthesis and provide justification for each, detailing why is each strategically significant and how it represents a challenge or opportunity for the firms LONG TERM competitive advantage.

5 Strategic choices - 'Where do we want to be?' (approx. 300 words)

5.1 Propose three (3) options for the future strategic direction for the firm based on the key findings from your analysis, synthesis and interpretation. Discuss what each of the options mean for the firms' the possible future direction.

5.2 Provide justifications for why each of your suggested options presents a be strategically advantageous scenario for the future long-term competitive advantage of your firm.

6 Conclusion & Recommendations - (approx. 200 words) Provide an Insightful, succinct and persuasive summary about the key findings from your report, leading to outstanding recommendations and their STRATEGIC importance and implications. These should provide as the basis for the recommendations (no more than 5) you present here.

7 References - Provide sound and appropriate support for the Ideas and discussion in your work with sufficient ACADEMIC PEER-REVIEWED journal articles from strategic management literature Note: Professional English language, grammar and spelling, coherent style, and required formatting

Reference no: EM132536329

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