Internal and external communications about name change

Assignment Help Operation Management

Reference no: EM132234039

1. Your client is a regional bank named River Community Bank that was recently acquired by a national bank named Bank of USA. You are responsible for crafting the internal and external communications about the name change. How would you use focus groups to guide the development of the communications?

2. Select either a Corporate, Administered, or Contractual VMS. What are the key characteristics of the VMSs that you selected? What type of utility and value does it provide to channel members?

Reference no: EM132234039

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