Reference no: EM13338487
1. To reach Generation Y, rock band Foo Fighters created adigital street team that sends targeted e-mail messages to memberswho “get the latest news, exclusive audio/video sneakpreviews, tons of chances to win great Foo Fighters prizes, andbecome part of the Foo Fighters Family.” Which of the following techniques for reaching Generation Y are the Foo Fightersusing?
A. Cool events
B. Computer games
C. Online buzz
D. Student ambassadors
E. Unconventional sports
2. ________ communicates a company’s intended value positioning of its product or brand to the market.
A. Price
B. Place
C. Packaging
D. Physical evidence
E. Promotion
3. “Power prices” use price as a key strategictool. These “power prices” have discovered the highly________ effect of price on the bottomline.
A. leveraged
B. abrasive
C. soothing
D. dramatic
E. direct
4. A ________ has been defined as being a coordinatedcollection of data, systems, tools, and techniques with supportingsoftware and hardware by which an organization gathers andinterprets relevant information from business and environment andturns it into a basis for marketingaction.
A. marketing information system
B. database management system
C. marketing decision support system
D. marketing research system
E. marketing intelligence system
|
Surplus is typically associated with less than
: In a maximal flow problem, the flow capacity on the dummy arcconnecting the destination node to the source node should be set toa very large value? Surplus is typicallyassociated with less than, equal to contraints?
|
|
Assure of job gaining
: Write an attractive (assure of job gaining) experience letter on one year office experience of computer maintenance, networking etc. keep in mind the format of experience letter.
|
|
Caux roundtable principles for international business
: Which of the following might a company consider to help employees address work-life conflicts? Which of the following is not one of the Caux RoundTable Principles for International Business?
|
|
Proprietorship form of business organization
: Which of the following is correct about litigating commercial disputes? Which of the following statements is generally not trueabout state intermediate appellate courts? The proprietorship form of business organization
|
|
Intended value positioning of its product-power prices
: Communicates a company’s intended value positioning of its product or brand to the market. “Power prices” use price as a key strategictool. These “power prices” have discovered the highly________ effect of price on the bottomline.
|
|
Accepting marketing concept-techniques to evaluate
: Are marketing manager using accepting marketing concept & techniques to evaluate & improve product performance? Does marketing adjust to the conditions in each country inwhich its operates? Does marketing consider environmental sustainability whenmak..
|
|
Respecting and protecting individual liberties
: Which of the following view is concerned with respecting andprotecting individual liberties and privileges such as the rightsto privacy, freedom of conscience, free speech, life and safety,and due process?
|
|
Core-actual and augmented products
: List and explain the "core, actual, and augmented products" of the educational experience that universities offer. How are thesedifferent, if at all, from the "product" offered by juniorcolleges?
|
|
What is the approximate demand for widgets
: It takes Aaron 15 minutes toproduce 10 widgets to fill a tontainer and 5 minutes to transportthe container to the next station, where Maria works. Maria'sprocess takes about 30 minutes. The factory uses a safety factor of20%.
|