Integrated marketing plans include marcom strategy

Assignment Help Supply Chain Management

Reference no: EM131423398

Discussion International Business managment ( more 250 word )

Today's integrated marketing plans include a marcom strategy, an online strategy and a promotion strategy. Answer these questions in your 200-300 word discussion thread using real-world examples.

1. What are the various activities included in each of these three strategy components?

2. What is the difference between relationship marketing and database marketing? With a majority of business organizations now using database marketing to maintain customer relationships, discuss the positive and negative aspects of this method.

Reference no: EM131423398

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