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Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. In a three- to four- page paper (excluding the title and reference pages), analyze at least three IMC tactics and discuss whether or not the tactics are effective, and why.
Explain Market segmentation explained in this solution and How would you describe the different segments
Explain Ethics - Case Studies and Describe one such instance that you can recall or with which you may have familiarity
Write a 3-5 page paper/analysis on your chosen case study where you consider the SWOT Analysis, Marketing Goals and Objectives for your Marketing Plan. Developing Competitive Advantage
Explain Usability Testing - User-based or Expert-based and what type of usability testing will you prefer for the personal Web site you are creating as part of your project
You are the marketing manager for the firm of your choice responsible for developing the tactical, Discuss which of Michael Porter's basic strategies you will use to market this product and why
Explain Demographic Analysis and How might these two market research sources help a company develop a marketing mix
The understanding of how the four P's are linked for the proposal pitched in this individual project would be to pitch a product yet at an affordable price that the customer would purchase with some sort of incentive.
Explain Cisco, Dell and FedEx Global Supply Chain and Provide examples of more than one MNE that relied on global supply chain
question 1what are the major areas of focus for purchaser when strategically planning requirements in supply chains?
Write a 700- to 1,050-word paper in which you identify your favorite brand and explain why it is your favorite. Explain a minimum of three reasons why you are passionate about this brand
throughout this class you have examined the product or service of a company and addressed market segmentation pricing
1.explain why cultural factors should be an important consideration in analyzing and choosing amount alternative
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