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Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics.
Question:- Select at least one traditional and one digital venue to research the IMC tactics.
Question:- In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.
The IMC Tactics paper
Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center
Must include a separate title page with the following:
Must use at least two scholarly sources in addition to the course text.Must document all sources in APA style as outlined in the Ashford Writing Center.Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
Attachment:- IMC.rar
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