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The promotion mix (also known as the integrated marketing communications mix) consists of the various ways the firm communicates with its customers about its product offerings. These include personal selling, advertising, public relations and publicity, sales promotion, direct response and the like. Find an example of a company that you believe does a really good job of actually integrating these approaches to communications. What are things that make this company approach so successful?
Under what circumstances is objective function more important than constraints in a linear programming model. Under what circumstances are constraints more important than objective function in a linear programming model.
q1. if the us economy is operating near full employment and the exchange rate increases the dollar appreciates explain
Normative economics—Republicans versus Democrats 1) Visit both the Republicans' (www.gop.com) and the Democrats' (www.democrats.org) Web sites. 2) Identify an economic issue that both parties address and compare and contrast their views on that issue..
What is the dollar value of the deadweight loss when output level Q2 is being produced? What is the total surplus when output level Q2 is being produced?
Raw materials cost for part is $150, and value added in manufacturing 1 unit from its components is $300, for a total cost per completed unit of $450. How many units of part are held, on average as pipeline inventory.
BK Books is an online book retailer that also has 10,000 "bricks and mortar “outlets worldwide. You are a risk-neutral manager within the Corporate Finance Division and are in dire need of a new financial analyst. You only interview students from the..
A firm sells cups in two fake countries, Noland and Yesville. Price discrimination is illegal in Noland and in Yesville. But, the price per cup can be different in Noland than it is in Yesville. Calculate profit maximizing values for:
What will the new Lerner Index be after some time with the new demand curve and market price of 30? What firms survive the new demand curve in the industry and why?
Why is a piece of machinery(capital) usually considered a fixed input and Labor usually considered a variable input? What determines if you are operating in the short run vs. the longrun?
Moral Hazard. A worker can choose either high or low level of effort. The cost of high level is 1, the low level does not cost anything. If the agent chooses the high (low) level, principal gets π with probability pH (pL) and zero otherwise. Find the..
A trucking company has determined that, on an annual basis, the distance travelled per truck is normally distributed with a mean of 55 thousand kilometres
How many tons of carbon will the US emit if there is no cost to putting carbon in the atmosphere?
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