Integrated marketing communications appeals

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Reference no: EM133893410

Assignment:

Every company organizes its communications efforts differently, but many companies are moving closer to integration - why? Marketing, PR/Communications, and sales used to be seen as totally different functions.

Technology, consolidation and frequent job changes has brought these disciplines together. People are cross-trained, since they increasingly need to be everything to everyone. Other factors pushing this are also: ensuring a consistent message, more of an emphasis on branding, and tying communication to financial goals.

IMC is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost.

Discussion Question: - Integrated Marketing Communications Appeals

Think about your own experiences as a consumer this week. Discuss any instances where a brand appealed to you through integrated channels: online, conventional advertising, direct marketing, digital marketing, and/or PR.

Summarize how these strategies are working in tandem as an integrated strategic approach. Find an example and try to decode the strategy underneath what they are doing. Is it successful? What's good? What's weak? How could it improve? How is social media changing the game?

Reference no: EM133893410

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