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Integrated Marketing Channels-Progressive:
1. How did the new toll-free telephone number create a new marketing channel at Progressive
2. Was this new marketing channel effective? Be specific.
New Channel-Progressive
The usual retail price of an item is $100. The manufacturer's cost to produce the item is $40. Retailers take a 50% markup and wholesalers take a 10% markup. (markup is calculated on selling price, unless otherwise is indicated).
write a formal market research proposal for costa coffee uk recommending appropriate primary research methodology to
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Consumer Promotions
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Write a paper Ipod with Targeting, Segmentation and Positioning Paper and how these trends will affect the marketing of the selected product or service
question 1the internet has allowed many companies to shift sales support for small accounts to e-commerce sites and
write an action plan of no more than 1750 words in which you consider ways to present the upcoming operational change
1- after having defined the typical consumer profile of this product qualify and outline its decision-making process to
you work as a marketing manager for a medium-sized hong kong organization selling a consumer product or service. one of
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