Intangibility-inseparability-heterogeneity and perishabilty

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1. Services have four distinguishing characteristics: intangibility, inseparability, heterogeneity, and perishability. Define and explain each of the four characteristics, outline what marketers can do to manage each characteristic, and demonstrate your perspective by providing specific recommendations for the owner of a beachside cafe.

2. The consumer’s awareness set for a product category includes an evoked set, an inert set, and an inept set. Define and explain the evoked, inert, and inept sets. Also, discuss the relevance of these concepts for marketing practice and outline the most appropriate marketing strategies to use for each set. Including real-life examples of relevant advertisements in your discussion can help to illustrate your perspective.

Reference no: EM132221880

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