Institutional buying is often different from consumer

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Institutional buying is often different from consumer buying in that the institutional buyer is less prone to irrational advertising. For example, Planter's peanuts employs walking and talking peanuts to help get its message across. However, do you think that a buyer for a hardware store would be impressed by walking and talking screwdrivers when deciding which screwdrivers to buy? With this in mind, please describe 3 other differences when comparing institutional buying to consumer buying. You may use the text or the internet to help you answer this question. However, please be sure to cite your sources.

Reference no: EM131144966

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