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Inspire moments of optimism and happiness

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Reference no: EM131256108

Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

To refresh the world...

To inspire moments of optimism and happiness...

To create value and make a difference.

The red color and typography that are associated to the brand is inimitable. Coca Cola means much more than a beverage, and after years dedicating to project the brand to the world in different ways the company has recently decided to unit the brand, and make it "one world brand".

Reference no: EM131256108

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