Innovator innovator drop zone empty

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Reference no: EM133839314

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Innovator Innovator drop zone empty. Early adopter Early adopter drop zone empty. Early majority Early majority drop zone empty. Late majority Late majority drop zone empty. Laggards Laggards drop zone empty. This group of adopters is price-sensitive and risk-averse. They purchase older-generation or discontinued models. Product enthusiasts who enjoy being the first to try and master a new product Product watchers who want to be convinced of the product's claims and value proposition before making a commitment Product avoiders who want to evade adoption as long as possible and are resistant to change. This group is not price-sensitive and is willing to pay the price premium for a product.

Reference no: EM133839314

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