Innovation-oriented firm and market share-driven firm

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Compare the marketing mix and customs of an innovation-oriented firm and a market share-driven firm. What suggestions could you make to a share-driven firm that also wants to be known as an innovator in the market?

Under what general conditions would you want to use a price-skimming strategy? Under what conditions would you switch from a price-skimming strategy to a penetration pricing strategy? What elements of the marketing mix (other than price) would be involved when switching from a skimming strategy to a penetration strategy?

Reference no: EM132049368

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