Reference no: EM133225738

Drucker, in his book "Innovation and Entrepreneurship" wrote, "A Latin poet called the human being 'rerum novarum cupicus (greedy for new things).'" He also states that resistance to innovation must be overcome by making it attractive to managers. Drucker suggests that there is ONLY one way to do this and that is a "systematic policy of abandoning whatever is outworn obsolete, no longer productive, as well as the mistakes, failures, and misdirections of effort. Every three years or so, the enterprise must put every single product, process, technology, market, and distributive channel, not to mention every single internal staff activity, on trial for its life. It must ask: Would we now go into this product, this market, this distributive channel, this technology today? If the answer is "No," one does not respond with, 'Let's make another study." One asks, "What do we have to do to stop wasting resources on this product, this market?"'

Comment on Drucker's comments. Do you agree that a systematic policy is the only way to overcome resistance to innovation?